CAMPAIGN

Olmeca Altos is true-to-the-earth tequila rooted in the hills of Jalisco, Mexico. With one of the most sustainable distilleries in the world, they inspire change in the industry. Our challenge was to convey their innovative sustainability practices, while celebrating the craft and taste of their tequila. Our solution was to create an uncompromising voice that cuts through the typical party culture associated with tequila.