CAMPAIGN

Dominion Energy (DE) wanted to promote its energy- and money-saving programs. But he challenge was two-fold: complicated program language and conservative creative norms in the category.

So instead of speaking like a utility company, we spoke like a neighbor.

We built a campaign rooted in the insight that people trust their neighbors more than big companies. By channeling the quirky, caring, and occasionally over-the-top personalities found on every block, we used humor and everyday moments to bring DE’s programs to life. The result was a campaign that makes energy efficiency feel less like a lecture and more like neighborly advice, which hit home, literally.

*Two more TV spots dropping this Spring