CAMPAIGN

Ruffles: Rough Life

To kick off Ruffles Rough Life campaign we had Jets' wide receiver Eric Decker take over Ruffle's twitter, and star in a series films highlighting 'Rough Life' situations.

We sustained the campaign by asking fans of terrible NFL teams to tell us their #RoughLife stories – the most comically tragic tales received tickets to the NFL Draft. Following the draft, we extended the series on our social channels with #RoughLife throwbacks #HangOutHacks.