CAMPAIGN

Surfshark is a VPN data security brand, specializing in data leak detection, private search, antivirus, and personal data removal. Pretty straight forward, right? Not really. Their security services are crucial, but complex. So they needed a simple and memorable way to communicate their brand value proposition. That’s where we came in. These days, data is as valuable as money—literally. So we brought that currency exchange analogy to life in a context that we’re all familiar with, like a coffee shop. Still confused? Press play.